The Peabody Institute of the Johns Hopkins University is a music school and conservatory located in Baltimore, Maryland. This project was centered around the design, production, launch and promotion of a new on-line learning curriculum focused on maintaining health and peak performance for professional musicians.
A new learning experience, content, and marketing materials were developed to engage users.
The learning experience centered around a clean interface allowing users to focus on the content. The overall experience, course content, and marketing materials were developed to reflect the Peabody brand and complement current marketing initiatives.
For product promotion, Playing Well marketing materials were designed, a mini website, and poster designs were produced for multiple distribution channels on social media, targeted marketing, and B2B.
